Wednesday, March 3, 2010

G - Good Customer Service

Good Customer Service - Good customer service is the best advertising an artist can create. It is important that artists provide quality products and excellent customer service to generate repeat sales and word-of-mouth advertising.

One of the ways artists can ensure quality costumer service is by providing clear communication. Create a set of policies that clearly express information such as:
  • When should the costumer expect to receive their item after ordering?
  • What is the return policy?
  • What payment types are accepted?
  • What to do if a refund or exchange is needed.
If clear policies are set upfront, customers can avoid frustration during the buying process.

Shop owners should also e-mail customers as soon as a purchase is made to let the customer know that they received the order and will be mailing it out soon. Once the order is mailed, artists should e-mail the customer with the tracking number for their package. It's also helpful to tell the customer to contact them with any questions. By maintaining an open stream of communication the seller can make the customer feel more comfortable and more satisfied with the buying experience.

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