The average wholesale price will be 60% of the normal purchase price of the item. Some artists also offer discounts to wholesale buyers when they purchase over a certain amount of product, as determined by the artist. Though the artist loses 40% of the income, they also don't have to worry about sales or advertising for those items. In this way, the artist might be making only slightly less than he or she would normally be making on the items.
To market items to wholesalers, artists need to create a line sheet. A line sheet is a document that showcases that artist's work by piece. The line sheet should show the following pieces of information for each item:
- A high-quality photo
- Suggested retail price
- Wholesale price per # of items
- How long from point of purchase wholesalers should expect to receive items
- Materials used in creation of product
- Artist contact information